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Slo Coffee

An amber iced coffee in a low glass on a wooden table.

Project details

Creative direction / Director
Victor Yuen
Producer / Assistant director
Max Tagesen

Slo Coffee asked us to build a visual world for a slower kind of ritual. We shaped the spring campaign around warm light, tactile interiors, and drinks photographed with the calm attention usually reserved for portraiture.

Warm timber benches beneath curved white light in the Slo Coffee space.
Slo Coffee's illuminated menu wall in warm amber light.

The work moves between the café and the tabletop, using long shadows, honest materials, and a patient camera to make every frame feel lived in. Still and moving images were developed together so the campaign could stay coherent across the launch.

Colourful drinks on a low red table in a sunlit café.
An amber iced coffee in a low glass on a wooden table.
A guest seated in a narrow beam of warm light at Slo Coffee.
PaulFounder, Slo Coffee
Focusing in on creating a mood with our visuals, a sense of time and space and light moving through. The idea of slowing down was the main creative direction we took when working with Slo.
Two spring coffee drinks on a wooden table.

Credits

  • Client: Slo Coffee
  • Production: Velour Productions
  • Creative Direction + Director: Victor Yuen
  • Producer + Assistant Director: Max Tagesen
  • Vancouver, BC