SOLE Footbeds
SOLE - a Canadian company founded in 2001, focuses on unique orthopaedic shapes and mould-optimized materials for your feet. High quality footbeds/footwear while also maintaining a strong focus on environmental responsibility.
Dean Karnazes Campaign
SOLE a Vancouver based footwear company approached us to create video content of their star athlete ‘Dean Karnazes’. Dean AKA ‘The Ultramarathoner Man’ has ran 50 marathons in 50 states in 50 days and was also named TIME’s “Top 100 Most Influential People in the World” among many of his accomplishments.
We only had 2 days with Dean to capture outdoor and in studio action footage. The outcome was multiple marketing videos promoting his signature line of footbeds.
How we helped
Creative Direction
Pre-Production (Story boarding, scripting, scouting, equipment planning)
Videography
Voice-overs
Post-Production (editing and colour grading)
Kickstarter Campaign
SOLE collaborated with United By Blue to release a new shoe heavily focused around its environmental impact.
With a focus on sustainable materials, they aimed to create a shoe that was light on your feet and also light on the planet. We created multiple videos to promote their Kickstarter campaign.
The campaign was funded in under 2 hours and was a huge success, surpassing its original target and well past its stretch goals.
How we helped
Creative Direction
Pre-Production (Story boarding, scripting, scouting, equipment planning)
Videography
Voice-over recording
Post-Production (editing and colour grading)