SmartSweets Video Campaign

SmartSweets focuses on candy that is free from sugar alcohols, artificial sweeteners and added sugars

2021 Evergreen Videos.

 

SmartSweets approached Velour to help create new video ads for their Amazon web store as well as for social media ads and Youtube pre-rolls.

This campaign was focused around the idea of adding a bit of fun to mundane activities at home. Being around the time of the pandemic, working from home was a big deal.

We created four unique scenes that were everyday at home activities and added a bit of SmartSweets fun to it!

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Only made possible with

How we helped

  • Creative Direction

  • Pre-Production: Sourcing models / location scouting / concept and story boarding / shot listing / scheduling

  • Production: Videography

  • Post-Pro: Editing and delivery of proper video formats

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